9. Experimental archaeology involves recreating past technologies and processes—such as flint-knapping, pottery firing, or ancient construction techniques—in order to better understand how they were originally carried out. Rather than relying solely on the interpretation of artifacts, researchers physically attempt the tasks themselves, often uncovering practical constraints that would not be apparent from analysis alone. This approach has proven particularly valuable in cases where written records are absent or incomplete, offering insights into the labour, skill, and time investment required by ancient societies, and occasionally challenging long-held assumptions about how certain structures or objects were actually made.
What can experimental archaeology reveal about ancient societies, according to the passage?
11. The so-called "attention economy" refers to a system in which human attention is treated as a scarce, valuable resource, competed for by an ever-expanding number of media platforms, advertisers, and content creators. Critics argue that many digital platforms are deliberately designed to maximise user engagement, sometimes at the expense of users' wellbeing, using techniques such as infinite scrolling and algorithmically curated content to sustain attention for as long as possible. Proponents, meanwhile, contend that these same tools have democratised access to information and provided unprecedented opportunities for individuals and small businesses to reach global audiences that would have been previously inaccessible.
What does the "attention economy" refer to, according to the passage?
18. Urban heat islands refer to metropolitan areas that experience significantly higher temperatures than their surrounding rural regions, primarily due to human activities and the prevalence of heat-absorbing surfaces such as asphalt and concrete. Unlike natural landscapes, which reflect and dissipate heat more efficiently, cities often retain heat well into the evening, exacerbating discomfort and increasing energy demand for cooling. Urban planners have proposed several mitigation strategies, including increasing green space, using reflective building materials, and incorporating vegetation into rooftops and walls, though implementation is frequently constrained by cost and competing demands on limited urban space.
According to the passage, when do cities often retain heat?